Packaging sizing guide

How sizes are written

Pouches

Width × height + bottom gusset, in mm or cm (for example 160 × 240 + 90 mm). Height is measured to the top seal.

Side-gusset bags

Front width × height × gusset depth.

Boxes

Length × width × depth, internal dimensions, in the order the opening faces you.

Labels

Width × height plus shape; for rolls also the core size and winding direction.

Measure the product, not the old pack

Measure the largest length, width and height of the product (or the bottle, jar or inner tray) and add clearance: about 2–3 mm per side for rigid and folding boxes, more for inserts or bubble wrap. For pouches, fill a sample bag of the candidate size with the real product; powders and beans settle differently, and the top 3–4 cm above the zip should stay free for sealing.

Reference: stand-up pouches by fill

100 g coffee beans / 150 g snacks

About 120 × 200 + 70 mm

250 g coffee beans

About 140 × 220 + 80 mm (stand-up) or a 250 g flat-bottom bag

500 g coffee beans / 500 g rice

About 160 × 260 + 90 mm

1 kg coffee beans / 1 kg rice

About 200 × 300 + 100 mm or a 1 kg side-gusset bag

Approximate only; density changes everything. Always test with a sample.

Reference: e-commerce mailer boxes

Small (cosmetics, accessories)

About 20 × 15 × 5–10 cm

Medium (shoes, apparel, gift sets)

About 30 × 20 × 10–15 cm

Large (bundles, home goods)

About 40 × 30 × 15–20 cm

Courier fees in Vietnam are often charged on the larger of actual and volumetric weight, so a box that is only slightly too big can cost more on every order.

Not sure? Send the product

Send dimensions and weight in the quote form, or a sample of the product, and we will suggest a size and provide a dieline before anything is printed.