SRP / PDQ
Shelf-ready & counter display packaging
Shipping cases that tear open into a ready-made shelf or counter display, so staff can put the whole unit out in one move.
- Perforated tear-away front
- Printed header option
- Transit + display in one
Shelf-ready packaging (SRP) combines a transit case with a perforated front or lid. Counter displays (often called PDQs) add a printed header card. Supermarkets, convenience chains and pharmacies increasingly expect this format for snacks, confectionery and health products.
- Style code
- SRP / PDQ
- Best for
- Snacks, confectionery, beverages, pharmacy and personal-care lines
- Materials
- E or B flute, white-top liner for print
- Printing & finishes
- Full colour digital for short runs; litho-laminated or flexo for volume
- Tooling
- Cutting die required (one-off cost, reused on repeat orders)
- Assembly
- Manual or ready-glued; tear strip opens the display
- Typical minimum
- Typically from about 300–500 units
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