Shelf-ready & counter display packaging
Illustrative diagram
SRP / PDQ

Shelf-ready & counter display packaging

Shipping cases that tear open into a ready-made shelf or counter display, so staff can put the whole unit out in one move.

  • Perforated tear-away front
  • Printed header option
  • Transit + display in one

Shelf-ready packaging (SRP) combines a transit case with a perforated front or lid. Counter displays (often called PDQs) add a printed header card. Supermarkets, convenience chains and pharmacies increasingly expect this format for snacks, confectionery and health products.

Style code
SRP / PDQ
Best for
Snacks, confectionery, beverages, pharmacy and personal-care lines
Materials
E or B flute, white-top liner for print
Printing & finishes
Full colour digital for short runs; litho-laminated or flexo for volume
Tooling
Cutting die required (one-off cost, reused on repeat orders)
Assembly
Manual or ready-glued; tear strip opens the display
Typical minimum
Typically from about 300–500 units
How to state a box size. Inside dimensions in mm: length × width × height. Length and width are the opening (length is the longer side); height is the depth. Example: 300 × 200 × 150 mm.

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